Free & Affordable Marketing Resources · For Solopreneurs & Small Business Owners

Quality marketing support shouldn’t require a big budget.

This library is built for solopreneurs and small business owners who are figuring it out as they go and want smart, practical help without the price tag.

No overpriced courses. No gatekeeping. Just quality resources created specifically for those who are doing it all themselves. Beginning level, step-by-step resources that you can put to work in your business right now.

Freebies

social media airtable template
marketing tool kit
holiday marketing prep
building authentic connections marketing

Catch The Replay!

More of a visual learner? This growing library of past workshop replays covers everything from content strategy and SEO basics to social media systems and marketing mindset. Every session is packed with action items!

Pay-What-You-Can Resources

These in-depth guides and workbooks go deeper than the freebies but the pricing is still built around accessibility.

Every resource has a suggested price. If you need something and can’t afford the suggested amount right now, grab it anyway.

The goal is to make good marketing support attainable for everyone, regardless of where your business is financially.

The most common reason small business marketing doesn’t work isn’t effort, it’s the lack of a clear strategy.

This workbook and course walk you step-by-step through building a marketing strategy that actually fits your business. You’ll move from scattered ideas and random tactics to a focused, actionable plan you can implement and maintain.

What’s included:

  • Step-by-step marketing strategy framework
  • Workbook prompts to apply every concept to your business
  • Video course walkthrough with Berlyn
  • Action items at every stage so nothing stays theoretical
SEO Roadmap and Guide

If SEO has always felt overwhelming or out of reach, this guide is for you. It’s written specifically for non-technical small business owners who want to show up in Google search results and increasingly in AI-powered search tools without needing to become an expert.

What you’ll learn:

  • How to find the right keywords for your specific business
  • How to conduct keyword research like a pro
  • How to optimize your website pages for better rankings
  • How to optimize your social media content for search
  • How to optimize your content for AI search results
  • General SEO best practices for long-term, sustainable growth
  • How to measure your results and refine over time

Starting a business, or realizing your existing one needs a stronger base, can feel overwhelming. This guide walks you through the foundational marketing and brand elements every small business needs before they start creating content or running campaigns. Build it right from the start.

Most solopreneurs create content without knowing which stage of the buyer journey it’s targeting and that’s why it doesn’t convert.

This guide teaches you how to align your social media content with the stages of your sales funnel so every post has a purpose.

What’s inside:

  • The stages of the sales funnel explained simply
  • What types of content to create for each stage
  • What to track so you know it’s working
  • Interactive pages to build your own content pillar strategy

Influencer marketing isn’t just for big brands with big budgets. This interactive workbook walks you through building an influencer marketing strategy that’s aligned with your brand’s goals, values, and budget, from identifying the right creators to managing partnerships and measuring results.

What’s inside:

  • How to identify the right influencers for your brand
  • How to approach and pitch creators as a small business
  • How to structure and manage the partnership
  • How to measure ROI and know if it’s working

Want More Support?

Resources are a great starting point. But if you're ready for real-time support, community, or a dedicated strategy session, these options might be a better fit.

1:1 Consulting Session

Bring your biggest marketing challenge to a one-on-one session with Berlyn. Get clarity, a clear direction, and a to-do list you can actually execute. This one-off session is best for people who need a jump-start or are dealing with a specific problem.

8-Week Marketing Intensive

For solopreneurs ready to build and implement a complete marketing strategy over 8 focused weeks. Walk away with a custom-built plan you can actually maintain.

Get marketing tips, updates, and misc love letters from Berlyn in your inbox!

From The Blog

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