Marketing Consulting Sessions for Small Businesses
Running a business solo doesn't mean doing everything by yourself. If you're feeling stuck, overwhelmed, or like you're spinning your wheels without much to show for it, this session is for you.
In one focused hour, we identify exactly what's holding your marketing back, and build a clear action plan you can start implementing immediately.
More Than Just An Hour Zoom
Every consulting session includes before, during, and after support so you walk away with more than just notes from a call.
Before we even get on Zoom, you send over your goals, your biggest challenges, and any questions you want to cover. Berlyn reviews everything in advance and comes prepared with ideas, strategies, and observations specific to your business so we’re not wasting a minute of your hour.
We dig into everything on your list, whether that’s marketing strategy, content planning, SEO, social media, brand positioning, or growing your audience. Bring your questions, your sticking points, and anything you want a second set of expert eyes on. We’ll cover it all.
Post-session, Berlyn puts together a detailed Google Doc with your custom action plan, including step-by-step action items, tutorials, links, tools, and any additional findings from her research. You’ll have everything you need to move forward without getting stuck again.
A couple of weeks after your session, Berlyn checks back in via email to see how things are going, answer any follow-up questions, and share any additional observations from monitoring your accounts.
Who This Is For
Every session is completely custom but here are some of the most common topics clients bring to their consulting calls.
- Marketing strategy & planning
- Content strategy & content pillars
- SEO basics & keyword targeting
- Social media strategy (Instagram, TikTok, Pinterest)
- Email marketing & list building
- Audience research & ideal client clarity
- Influencer & affiliate marketing
- Launch planning & campaign strategy
- Systems & tools to streamline your marketing
- Reviewing & auditing your current marketing
- Growing your business as a solopreneur
Need more than a one-off session?
Fractional Marketing Support
A single session is a great starting point but some businesses need more sustained support. If you're interested in working together on an ongoing basis, a retainer arrangement, or a longer-term project, that's something we can absolutely discuss.
Retainers and project-based engagements are scoped individually based on your specific needs, goals, and budget. The best place to start that conversation is a free discovery call.
The Marketing Clarity Intensive
A structured, 8-week 1:1 program that takes you from scattered and overwhelmed (you can tell me if there are tears, this is a safe space) to organized, strategic, and confident in your marketing with a system you can maintain on your own.
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Frequently Asked Questions About the Consulting Session
How much does a consulting session cost? Consulting sessions are $250 per session. Each session includes one hour on Zoom, pre-call research and preparation, a custom action item list delivered after the call, and a follow-up check-in two weeks later.
What happens after I book? While booking, you’ll receive a short pre-call questionnaire to fill out covering your goals, challenges, and questions. Berlyn reviews this before your call so the session is focused and productive from minute one.
Can I book more than one session? Absolutely. Many clients book follow-up sessions as their business evolves or new challenges come up. If you’re interested in ongoing support through a retainer or a longer-term engagement, see the section below.
Do I need to have my marketing figured out before booking? Not at all. In fact, the opposite is often true. Many clients come to their session feeling scattered or unsure where to start. That’s exactly what the session is designed to help with.
What if I need help with something very specific — like just my Instagram or just my email marketing? Totally fine. You can use the full hour on one focused topic if that’s what’s most useful. You set the agenda, Berlyn comes prepared to go wherever you need to go.
Is this session right for me if I already work with a marketing team? Yes. Consulting sessions are also useful for business owners who have a team or a VA and want strategic guidance on direction, priorities, or a specific challenge their team is working on.