SEO is to online businesses what location is for physical stores. SEO (search engine optimization) is a way of putting your brand on the main street of the internet. Without SEO, your website will fall by the wayside, ending up on the lesser-known back pages of Google. SEO not only puts your business front and center but also acts like a billboard to direct target clients to your business. 

When starting to learn about marketing strategies for your business, you’ll quickly learn the importance of SEO. But what is SEO, and when should you expect to see results? First, let’s look at the basics of SEO. Then, we’ll explore some of our client case studies to understand the SEO results timeline better. 

What is SEO?

SEO stands for search engine optimization, as we’ve mentioned above. However, that can be unclear for those used to brick-and-mortar business. A search engine is a program used to index websites. Google is one of the most significant search engines out there and dictates a lot of how SEO practices are run. 

Optimizing your business for search engine results is like creating signage for your store. You tell Google or other search engines that your website offers these deals or products by working specific key phrases and keywords into your website copy. So, for example, if you’re looking to attract fashion industry customers, your keywords reflect your products, and the niche your business works in, you’re likely to show up in Google’s results. 

This is an elementary look at SEO, of course. Truly fine-tuning your website’s SEO across multiple platforms and integrating your social media accounts takes time and experience, which is where Planted Marketing comes in. However, having even a basic understanding of what SEO is can make setting up an online business that much easier. 

Client Case Studies

In this section, we’ll review some of our case studies so that you can get a better idea of the expected results. SEO is not a guaranteed process. However, it is a natural way to drive traffic and engagement toward your website while increasing your brand authority on the internet. Good SEO will eventually bring in customers. However, these results take time. Building good SEO is similar to starting a new workout routine: while you may start small, sticking with it, you can see huge gains. 

7 Designs + Development
7 Designs + Development is a local architecture and design company we worked with. We saw incredible results over six months, including their site appearing on the first page of local Google search results across three different niche titles. 

Not only did we conduct keyword research for this company to help target their content to reach their local audience, but we also rebuilt their website to prioritize local search results. By refitting their website, we could drive more traffic toward their business and put them on the first page of Google for their niche. 

We also created and implemented a consistent content marketing strategy. Our SEO-optimized blog posts about architecture and design gave their brand authority while directing clients toward their website. In sync with this, we created Google My Business, Yelp, and social media accounts for 7 Designs + Development, all with keyword research.  

We saw incredible SEO results in only six months by targeting local customers and establishing 7 Designs + Development as a trustworthy architect in their local area. 

GIGIL
GIGIL is a STEM-focused learning program that shifted to a STEM subscription box service during the pandemic. This company offers hands-on science kits and projects for families and teachers; as such, their content is informative for a wide range of ages. 

We worked with them to build a website optimized for search and do keyword research related to their niche. Our content marketing strategy for GIGIL included 3 to 4 blogs per month, covering topics related to their latest STEM kit and resources for students and teachers. After a year of SEO work, the results speak for themselves. 

GIGIL is on the first page of Google for “STEM subscription box” and the first page of Google Shopping results for the same term. They also hold a place on the first page for “charter school approved STEM kits” and have a snippet feature for “free online STEM activities for kids.” 

As anyone in the education business knows, these are competitive markets. However, thanks to the dedicated implementation of SEO keywords and a cohesive marketing strategy, we put GIGIL at the top of the results page. 

Best Coast Tours
Another example of local SEO is Best Coast Tours. This local tour company found a way to flourish despite the COVID-19 closures and is an excellent example of how website optimization and local keywords can go a long way toward SEO results. 

We optimized their website and worked to post between 2 to 3 blogs a month related to their tours and activities in the surrounding areas. As a result, after only a year, they show up on the first page of Google Maps for “Temecula Wine Tour” and have several activity blogs ranking on the first page. 

What to Expect from SEO: a Timeline

While SEO can do incredible things for your business, the turnaround time is not set in stone. If your business is in a competitive niche, it may take more work and more time for your business to rank. However, SEO is one of the safest, most reliable ways to increase your visibility on Google. While it can take six months to a year to see results, it is essential to note that Google is continuously updating its algorithm, so constantly improving your SEO can significantly benefit your business’s visibility.

Contact us today if you are interested in increasing your business’s searchability. Here at Planted Marketing, we work closely with our clients to bring their businesses to new heights and work to naturally grow your website traffic using SEO and content marketing strategies.

Planted Marketing is a full-service digital marketing agency dedicated to helping small businesses get found online by their target audience. Our SEO services range from website optimization all the way to crafting your social media strategy. If you’re looking for some help, send us an email at info@plantedmarketing.com!