GIGIL STEM Kits

GIGIL STEM Kits, a full-service client, approached us during a pivotal business model shift. Originally an indoor playground/workspace hybrid, GIGIL transformed its offerings due to COVID-19 closures, transitioning to an educational subscription box for kids with a focus on STEM activities.

Challenges:

1. Brand Introduction Challenge:
   • The challenge of introducing the existing GIGIL audience to the new educational subscription box branding.
2. Competitive STEM Space:
   • Navigating the highly competitive STEM subscription space and establishing GIGIL as a prominent player.

Objectives:

1. Optimize Online Presence:
   • Develop a new Wix website, optimized for user experience, and create a comprehensive content strategy to enhance organic visibility.
2. Grow Organic and Paid Marketing:
   • Implement a multi-faceted marketing strategy, emphasizing organic social media growth, content marketing, and strategic advertising to drive website traffic and increase sales.
3. Build a Community:
   • Establish and nurture a community around GIGIL STEM Kits through influencer marketing, affiliate programs, and community-building initiatives.

Solution:

1. Wix Website Design and Management:
   • Developed a new Wix website with a focus on user experience, incorporating keyword research and competitor analysis for search engine optimization.
2. Content Marketing:
   • Implemented a blog strategy, releasing educational resources monthly to coincide with the subscription box themes, enhancing traffic and subscriber experience.
3. Social Media Optimization:
   • Optimized each social media platform for the new brand direction, creating platform-specific strategies tailored to diverse target audiences.
4. Email Marketing:
   • Designed and implemented comprehensive email journeys, newsletters, and a landing page with a free downloadable STEM Kit to attract and retain subscribers.
5. Advertising and PPC:
   • Ran targeted Facebook and Instagram ads, Google ads, and managed influencer and affiliate programs to support organic marketing efforts.

Results:

1. Website Traffic Surge:
   • Achieved a remarkable 500% increase in website traffic since the initiation of the marketing strategies.
2. Newsletter Growth and Engagement:
   • Grew the newsletter list substantially through the incentive-driven landing page, with an impressive average open rate of 40% or more.
3. Successful Business Pivot:
   • The successful transition from an indoor playground to an educational subscription box demonstrated adaptability and resilience, positioning GIGIL as a leader in the evolving market.

Through a comprehensive strategy encompassing website optimization, content marketing, social media management, and targeted advertising, GIGIL STEM Kits successfully navigated a challenging business pivot. The substantial increase in website traffic, newsletter engagement, and brand recognition underscore the effectiveness of the implemented marketing initiatives, showcasing GIGIL as a noteworthy player in the competitive STEM subscription space.