Social Media Strategies for Woman-Owned Businesses

No matter what kind of business you run, social media is a crucial strategy for any small business. Not only is it a free way to reach your audience, but it can also help you build a community and create a brand identity for yourself.

Social media is also a strong tool for woman-owned businesses for various reasons. It allows for empowerment outreach and you to share your story, reach out to like-minded individuals, and create a positive, uplifting community around your brand and company. Let’s look at some key social media strategies for woman-owned businesses and how they can revolutionize your business.

Share Your Story

One of the foundational parts of social media is the ability to share your story and interests with your target audience. Social media is great for sharing what drives you and your business. By sharing your brand’s “why” with your audience, you build up your brand identity and connect personally with your customers. You give them a glimpse behind the curtains and show them what makes their favorite business.

It also helps you as an entrepreneur show other women interested in owning a business that it is possible to do and ways they can start. By sharing your story on social media, you increase your brand’s outreach and build a familiarity with your products and brand that’s hard to replicate with other forms of marketing, especially with the customization available through social media platforms.

Take the time to sell your story, and add details and other highlights your customers may be interested in learning. You can share anecdotes, successes, failures, and even advice or quotes that motivate you. However you share your story, it can significantly boost your social media presence, brand awareness, and customer engagement while allowing potential customers a peek into what built your company.

Create an Empowerment Campaign

Another way to use your business’s social media page is to empower other women or support causes related to women’s issues. This shows your customers what you support and lets you lift other women’s businesses you know about. You can run a campaign highlighting users who use your products to empower women or how your business donates back to women-centered charities. You can also create donation drives to support causes related to women’s issues.

Firmly establishing your business as a women-owned and supporting company provides a platform for future outreach. It allows you to connect with other women-owned businesses and empowerment centers.

Provide Educational Content

Another way to use your social media platform as a woman-owned business is by providing educational content. This content can center around women as business owners but includes general business advice and other educational content related to your products and services. By including information for your followers, you set yourself up as a thought leader and establish your brand’s authority, benefitting your business and social media marketing in the long run.

Some ways to include educational content in your social media posts include links to authoritative sites, blog posts, videos, and even User-Generated Content (UGC) highlighting an interesting topic or point you’d like to cover. By including several avenues of media production, you can reach a wider audience and build your brand awareness at the same time as your brand’s authority. 

Collaborate with other Woman-Owned Businesses

Another social media strategy is to collaborate with other women-owned businesses. Not only does this help you network with other business owners, but it also solidifies your reputation as a woman-owned business with your customers. You can collaborate through product reviews and testing or work with other companies to run content on each other’s social media accounts.

When you collaborate, you’re sure to increase your brand identity and awareness while also empowering the business you collaborate with, making it a real win-win. Discuss other collaboration events with business owners, such as specialized posts for women’s history milestones or product collaborations highlighting a special functionality for women. By working together, you can uplift each other while increasing your social media interactions and overall visibility, benefitting your business and future marketing campaigns in the long run.

Share a Behind-the-Scenes Look

Another way to drive engagement on your social media account is to provide a behind-the-scenes look at your business. This can focus on any aspect of your business and works to show the nitty-gritty of how your company operates. Not only does this make your business feel more relatable to your followers, but you can use it to showcase essential parts of your development process, such as sustainability, handcrafted materials, or even diverse hiring practices. By showing users a look behind the scenes, you increase your brand awareness and can even offer an educational look at your industry of choice.

Showcase Diversity

Yet another strategy to help your social media account grow is to showcase diversity in your posts. This can come in many different forms. For instance, you can showcase some of the diverse talents that make up your business or show off diverse UGC posts. On top of this, highlighting holidays and historic milestones for diversity and inclusion in your social media posts is a great way to highlight what your business stands for and to connect with a wider audience.

Consider dual-posting your social media captions in several languages to reach a diverse audience. This increases your overall social media engagement and helps you speak up for diversity through your business, a cornerstone for many woman-owned businesses.

Build a Community

Think of your social media platform as a giant community forum. You want to build a forum community that’s supportive, positive, and answers questions, right? Creating a positive user base for your social media platforms can take some time, but it is worth the effort. Some ways to do this include moderating comments to ensure a positive message on your posts, cultivating content that encourages asking questions and sharing information, and showcasing UGC that answers questions or showcases a positive aspect of your community. By curating your community, you’re crafting a loyal, positive user base around your business.

Share Testimonials or Reviews

Our final suggestion for social media marketing strategies includes sourcing testimonials or reviews from your customers and sharing them on your account. Not only does this show your customers that you value their input, but it also helps cultivate that positive community we talked about earlier. This acts as a way to show your brand is authentic and showcase what your community loves about your products. It can be a great way to highlight customer stories that connect with you. By sharing honest testimonials, you increase your brand’s reputation and show your customers that you’re a brand they can trust.

If you’re looking for assistance starting or managing your social media accounts, we can help. At Planted MArketing, we know running your business’s social media accounts can be full-time, so we offer tested and true marketing strategies to help elevate your accounts to the next level.