Sarah Appleman

Sarah Appleman, a children’s Occupational Therapist and author, approached us with ambitious goals of marketing her book and establishing her personal brand. Eager to embark on this journey with her, we aimed to assist Sarah in achieving her goals.

Challenges:

1. Building Personal Brand Recognition:
   • Establishing Sarah’s name in the competitive field of children’s Occupational Therapy and gaining recognition for her expertise.
2. Book Marketing:
   • Creating a robust marketing strategy to promote Sarah’s book effectively and drive sales.

Objectives:

1. Social Media Strategy:
   • Develop a comprehensive social media strategy across different platforms, each tailored to speak to distinct audiences, with varied tones and content.
2. Media Placements and PR:
   • Secure media placements and guest spots on relevant platforms to enhance Sarah’s credibility and visibility.
3. Content Marketing:
   • Implement a content marketing strategy, focusing on SEO-optimized blog posts, TikTok and YouTube videos, and course creation to showcase Sarah’s expertise.
4. Website Redesign:
   • Redesign the website to enhance user-friendliness, showcase press features, offer free resources, and include an e-commerce shop for book and course sales.

Solution:

1. Social Media Management:
   • Created and executed a social media strategy with separate approaches for different platforms, maintaining monthly content calendars, and actively engaging with Sarah’s audience.
2. PR and Media Placements:
   • Secured over twenty media placements, including a guest article in Autism Parenting Magazine, leading to a guest speaker opportunity at the annual Autism Parenting Magazine conference.
3. Content Marketing and SEO:
   • Collaborated with Sarah on content creation, providing blog outlines for SEO optimization, editing TikTok and YouTube videos, and designing courses for her website.
4. Website Redesign on Wix:
   • Conducted a full website redesign, emphasizing user-friendliness, highlighting press features, and incorporating an e-commerce shop.

Results:

1. Organic Follower Growth:
   • Our collaborative efforts contributed to a significant organic increase in followers across Sarah’s social media platforms.
2. Brand Recognition:
   • Sarah’s media placements, including the Autism Parenting Magazine feature, and speaking engagement at their conference, helped establish her name and expertise in the field.
3. Website Traffic Surge:
   • The redesigned website led to improved user experience and increased traffic, providing a centralized platform for showcasing Sarah’s work.
4. E-commerce Success:
   • The integration of an e-commerce shop resulted in successful book and course sales directly from the website.

Our partnership with Sarah Appleman successfully addressed the challenges she faced, achieving organic follower growth, establishing her name in the field, and enhancing her online presence. Through a multi-faceted approach encompassing social media management, PR, content marketing, and website redesign, we contributed to Sarah’s journey of becoming a recognized authority in children’s Occupational Therapy.