JD Flannel

JD Flannel, a local donut shop, sought assistance in enhancing its organic social media presence on Instagram and Facebook. These platforms served as crucial channels for connecting with the audience, not only to showcase new flavors but also to address customer service requests.

Challenges:

1. Limited Social Media Reach:
   • JD Flannel faced challenges in expanding its social media reach, with low average impressions per week.
2. Customer Engagement:
   • The client struggled to engage the community effectively and sought ways to involve customers in a more interactive and participatory manner.

Objectives:

1. Increase Social Media Impressions:
   • Boost the weekly impressions on Instagram and Facebook to expand the shop’s reach within the local community.
2. Enhance Customer Engagement:
   • Develop strategies to encourage active participation from customers, creating a more interactive and engaging social media environment.
3. Create Quality and Consistent Content:
   • Post content that showcases the use of natural ingredients and unique flavors.

Solution:

1. Social Media Management:
   • Took over the management of JD Flannel’s Instagram and Facebook accounts, actively posting product photos, video content, and monthly menus.
2. Content Creation:
   • Created engaging posts and campaigns, including the annual “March Madness” campaign, encouraging customers to submit and vote on new donut flavors.
3. Community Management:
   • Addressed customer inquiries promptly and efficiently, fostering a positive online community experience.
4. Strategic Campaigns:
   • Introduced the “March Madness” campaign as an annual event to actively involve the community in flavor creation, driving higher engagement rates.

Results:

1. Impressive Growth in Impressions:
   • Within the first week of taking over, increased Instagram impressions from an average of 4k/week to over 50k/week, maintaining steady organic growth.
2. Consistent Monthly Engagement:
   • The implemented monthly campaigns and posts sustained a high level of engagement, keeping the community involved with both the menu and the brand.
3. March Madness Success:
   • The “March Madness” campaign achieved a remarkable +25% engagement rate year after year, demonstrating the effectiveness of community-driven initiatives.
4. Positive Customer Experience:
   • Efficient community management resulted in improved customer satisfaction, as inquiries were addressed promptly and professionally.

Through strategic social media management, engaging content creation, and community-focused initiatives, we successfully elevated JD Flannel’s organic social media presence. The impressive growth in impressions, consistent monthly engagement, and the success of the “March Madness” campaign showcase the positive impact of a well-executed social media strategy on a local business’s online visibility and community interaction.