How to Obtain a Woman-Owned Business Certification
Today we're diving into everything you need to know about obtaining a woman-owned business certification! Two different certifications are part of the federal guidelines for woman-owned small businesses: Woman-Owned Small Business (WOSB) and Economically Disadvantaged Woman-Owned Small Business (EDWOSB).
Understanding Brand Archetypes
Brand archetypes not only help your brand connect with potential customers, but they also provide a coherent brand identity for your company. By working with a particular brand archetype, you’re already well on your way toward creating meaningful advertisements and marketing campaigns that reach your target a
How To Use Email Marketing to Reach Your Small Business’s Target Audience
Email marketing is a fantastic tool to help small businesses target their ideal niche audience. From contacting future customers, sending out newsletters, and sharing user-generated content (UGC), to facilitating email journeys, email marketing is an underutilized asset to any business owner or marketing team.