The Ultimate Guide to Holiday Marketing Strategies for Small Businesses
The holiday season is one of the most profitable times of the year for many businesses, and planning your holiday marketing strategies early can make all the difference between a season of stress and a season of success. For small businesses especially, a proactive approach can help you compete with larger bran
How To Write Blogs That Convert
Writing blog posts that convert is about more than just sharing your thoughts or expertise, it’s about strategically guiding new visitors toward becoming loyal readers, subscribers, and clients.
How to Obtain a Woman-Owned Business Certification
Today we're diving into everything you need to know about obtaining a woman-owned business certification! Two different certifications are part of the federal guidelines for woman-owned small businesses: Woman-Owned Small Business (WOSB) and Economically Disadvantaged Woman-Owned Small Business (EDWOSB).
Understanding Brand Archetypes
Brand archetypes not only help your brand connect with potential customers, but they also provide a coherent brand identity for your company. By working with a particular brand archetype, you’re already well on your way toward creating meaningful advertisements and marketing campaigns that reach your target a
How To Use Email Marketing to Reach Your Small Business’s Target Audience
Email marketing is a fantastic tool to help small businesses target their ideal niche audience. From contacting future customers, sending out newsletters, and sharing user-generated content (UGC), to facilitating email journeys, email marketing is an underutilized asset to any business owner or marketing team.