As we’ve discussed in our article about understanding email marketing statistics, email marketing is a crucial part of any marketing plan. Not only does email marketing drive engagement, but it can also help create repeat customers and deliver deals. A good email marketing plan can benefit a business of any size, but it is crucial for small businesses. As we’ve discussed previously, marketing offers a 1:40 ratio on returns, meaning every dollar spent on email marketing can lead to an average of $40 in sales returns. With this kind of turnaround, it’s unsurprising that investing in a good email marketing service is necessary for small business marketing. 

When choosing an email marketing service, you should look for a balance between investment cost and output. Many email marketing services have an upper limit to the number of contacts you can have on a mailing list or charge per mailer. Finding a service that balances the cost of mailing with the size of your subscriber base while leaving room to grow is essential. For example, while having 20,000 available emails may seem like overkill, if you have a subscription base of 200 email addresses, that number can get used up quickly. Overall, finding the exemplary email marketing service boils down to a balance of cost efficiency and automation benefit. 

With this in mind, let’s get into the best email marketing services available today and what you can expect. 

Email Marketing Services at a Glance

• Constant Contact
• Campaign Monitor
• Mailchimp
• ConvertKit
• MailerLite
• Klaviyo
• Sendinblue
• Hubspot

Constant Contact

Constant Contact is a company that offers email marketing, marketing automation, and social media marketing services all in one place. This email marketing service has a starting fee of $9.99 a month for up to 500 contacts, making it ideal for anyone looking to start. The pricing brackets increase as you gain a more extensive contact base, but this price point is an excellent entry level for a small business to see if the service works for you. It is worth noting that each email plan has a monthly send limit of over 24 times your contact list, so this mailing service may be ideal for weekly newsletters or periodic updates, but not for larger-sized businesses. 

Campaign Monitor

Campaign Monitor offers drag-and-drop email template designs to streamline your advertising campaign. This mailing service offers a beginner $9 subscription baseline, with a $30 a month free for unlimited emails. Suppose you see your company growing in the future or want to use your email marketing service for multiple uses, including empty cart reminders and more. In that case, this is a decent email marketing service for your needs. 

Mailchimp

Mailchimp is the classic email marketing service familiar to most business owners. One of the perks of Mailchimp is its free plan, which allows small businesses to build up their email contact list without investing in an expensive plan. Even the essential Mailchimp plan is only $11 a month and covers several key marketing areas. One benefit of Mailchimp is that it has customizable payment levels, allowing you to find the best deal for your business.  

MailerLite

Another great email marketing website, MailerLite, offers a suite of automated and custom email setups to help power engagement in your business. One of the benefits of this program is it allows you to track your results, so you can see what is working for your business and what email marketing strategies need adjustment. MailerLite is another company that offers a free plan perfect for small businesses. 

Klaviyo

Klaviyo allows you to automate your email responses using engagement trackers. This will enable you to send receipts, full cart memos, and more, and it also takes some of the stress out of maintaining your email subscription list. In addition, Klaviyo offers accurate time reporting of results, allowing you to see how well you reach your target demographic. While Klaviyo is a bit more expensive than some of the other mailers on this list, the ability to monitor engagement and set up interaction-flow automation can help streamline your email workflow, making it well worth the effort. 

If you’re looking to optimize your business email subscription or set up a marketing campaign, we at Planted Marketing offer the professional experience to take your business to new heights. Whether you are just starting your marketing journey or hoping to enhance an existing marketing plan, we are here to help you every step. 

Planted Marketing is a full-service digital marketing agency that specializes in educational marketing and community building. We are experts at building email automation, email journeys, and writing newsletters that not only get opened but lead to sales! Want more info? Send us a message at info@plantedmarketing.com. Talk soon!