International Coaching Federation
International Coaching Federation (ICF) is a non-profit organization dedicated to professional coaching. ICF is an accrediting and credentialing body for both training programs and coaches. Despite having a strong online presence, their social media platforms lacked consistency in design, leading to a fragmented brand image. The client approached us to revamp their social media templates, improve brand cohesion, and enhance the overall user experience.
Challenges:
- Inconsistent Branding:
- The client’s social media profiles lacked a unified visual language, with various templates and design elements used inconsistently across platforms.
- Complex Design:
- Existing designs were cluttered, making it difficult for followers to navigate and engage with content effectively.
- Professionalism:
- The client sought a more professional and polished look to establish credibility and trust among their target audience.
Objectives:
- Create Cohesive Brand Templates:
- ICF has an extremely well-done brand guide. Using this, we created templates to tie in all of their design elements and messaging to develop a consistent visual language across all social media platforms to reinforce the brand’s identity.
- Simplify Navigation:
- Redesign templates to improve user experience, making it easier for followers to find and engage with content.
- Enhance Professionalism:
- Elevate the overall design to reflect the company’s commitment to quality and craftsmanship.
Solution:
- Brand Audit:
- Conducted a thorough analysis of the existing brand elements, identifying strengths and weaknesses in design across platforms.
- Brand Refinement:
- Streamlined color palettes, typography, and imagery to create a more cohesive and recognizable brand identity.
- Template Redesign:
- Developed a set of visually appealing and consistent templates for posts, stories, and cover images on platforms like Instagram, Facebook, and LinkedIn.
- User-Centric Design:
- Simplified designs to improve user navigation, ensuring a seamless and enjoyable experience for followers.
- Monthly Content Design:
- Established a monthly content design strategy to maintain engagement and ensure the continued evolution of the brand’s online presence.
Results:
- Increased Brand Recognition:
- The cohesive brand identity improved recognition, making it easier for followers to identify and remember ICF.
- Professional Image:
- The revamped designs elevated the company’s online presence, conveying a more professional and trustworthy image to potential customers.
- Consistent Monthly Content:
- Monthly content design strategies ensured a steady stream of engaging posts, fostering a sense of community and loyalty among followers.
Through a strategic redesign of social media templates and a commitment to maintaining a consistent and professional brand identity, ICF successfully enhanced its online presence. The collaboration not only improved the visual appeal of their social media profiles but also contributed to increased engagement and brand recognition. This case study highlights the transformative power of thoughtful design in elevating a brand’s image on digital platforms.
