Guestie

In the latter part of 2022, Guestie began an exciting journey of rebranding and relaunching their innovative web-based app. With a mission to foster connections and add sparkle to weddings and events, Guestie set out to revamp its online presence to reflect its newfound vibrancy, define its voice, and spread joy.

The Challenge:

Guestie’s fresh product showed promise, but its social media presence was scattered, lacking a connection with the target audience. Our challenge was not only to give Guestie a foothold on key platforms but also to build a community, educate users about the app’s new possibilities, and ensure meaningful engagement.

The Solution:

1. Understanding the Audience: Our journey began with a deep dive into Guestie’s audience. Who were they? What struggles did they have? We married these insights with a careful study of competitors to identify unique opportunities for Guestie to stand out in a bustling wedding market.
2. Personifying Guestie: Infusing ‘Guestie’ with personality was paramount. We aimed to make the brand lively and approachable in a traditionally formal industry. This personality guided our content strategy and also helped us identify a key content creator who embodied the spirit of Guestie.
3. Crafting Organic Social Media Magic: Leveraging our research, we tailored a unique organic social media strategy for Instagram and TikTok. These platforms offered the potential for virality and engagement, and our strategy comprised:
   • Sharing real success stories and user experiences
   • Crafting a mix of evergreen and trendy content to keep Guestie current
   • Engaging users through interactive sessions like Q&As, polls, and opinionated content to build a sense of community
4. Creating Captivating Content: Instagram and TikTok thrive on quality content, so we:
   • Designed eye-catching Instagram posts that conveyed both information and fostered engagement
   • Produced engaging video content that resonated with TikTok’s fast-paced audience, finding the balance between promotion and authenticity
   • Maintained a consistent brand voice and style across content to solidify brand recognition
5. Nurturing Content Creators: Recognizing the power of diverse voices, we curated a Content Creator Program, involving:
   • Identifying creators in sync with Guestie’s vibrant persona
   • Collaborating closely to ensure creators understood and embraced Guestie’s essence
   • Co-creating content that retained the brand’s core while reflecting each creator’s uniqueness.
6. Influencer Connections: To amplify awareness, we harnessed the influence of key individuals that were aligned with Guestie’s mission. This encompassed:
   • Spotting influencers whose audience aligned with Guestie’s values
   • Crafting campaign blueprints, refining contracts, and smoothing onboarding
   • Guiding influencers in setting up their Guestie accounts and brainstorming 3-video campaigns
   • Evaluating outcomes and gauging campaign effectiveness
7. TikTok Advertising for a Boost: Building on our organic and influencer efforts, TikTok advertising was introduced, elevating conversions and re-engaging organic content viewers. Our approach entailed:
   • Crafting a comprehensive advertising strategy, factoring in competitor analysis, audience insights, and a 3-month projection
   • Tailoring content for optimal ad engagement
   • Designing a landing page strategy to boost conversion rates.

Results:

Our comprehensive approach helped establish Guestie and build brand awareness in a short span of time. Our partnership with Guestie led to:

• A 34% increase in Instagram followers and a 14% surge on TikTok
• Enhanced engagement across Instagram Stories, Instagram Reel Views, and TikTok interactions
• Successful collaborations with 14 influencers, expanding Guestie’s reach to a diverse yet relevant audience
• A 50% spike in website traffic post-advertisement launch

The Guestie campaign exemplifies the power of a research-driven, tailored strategy. By diving into the audience, leveraging platform strengths, and harnessing influencer potential, Guestie not only amplified its brand voice but also carved a niche in the competitive digital realm. We, as an agency, pride ourselves on such collaborations that push boundaries and bring a creative personality to a calm industry.