Brighter Dayz CBD

Brighter Dayz CBD, owned by a nurse and Navy veteran, stems from a deeply personal experience witnessing the transformative benefits of CBD in pain management during a family member’s battle with a terminal illness. Motivated by this profound encounter, Brighter Dayz was born with the mission to extend the healing potential of CBD to others. As the company aimed to launch its direct-to-consumer e-commerce brand, they sought our expertise to shape their vision into a tangible reality.

Challenges:

1. Building a Brand with a Purpose:
   • Establishing a brand with a meaningful purpose centered around the healing benefits of CBD, amidst a competitive market.
2. Elevating a New E-Commerce Brand:
   • Launching and positioning Brighter Dayz as a reputable direct-to-consumer e-commerce brand, requiring a robust marketing strategy and brand development.
3. Website Rebuild and Optimization:
   • Identifying and rectifying errors in the existing website and subsequently undertaking a complete rebuild to ensure a modern, trustworthy design and optimal search engine performance.
4. Holistic Wellness Brand Recognition:
   • Striving to position Brighter Dayz not only as a leading CBD provider but also as a valuable resource for the broader holistic wellness audience.

Objectives:

1. Create a Robust Brand Identity:
   • Develop a comprehensive branding guide and strategy that communicates the company’s purpose and values effectively.
2. Implement Effective E-Commerce Strategies:
   • Launch a direct-to-consumer e-commerce brand with a fully optimized website, incorporating SEO, social media, and influencer marketing.
3. Establish Holistic Wellness Recognition:
   • Position Brighter Dayz as a go-to resource for holistic wellness, beyond just CBD, by building a foundation for storytelling and community engagement.

Solution:

1. Branding and Marketing Strategy:
   • Conducted extensive competitor and keyword research to inform the development of a robust branding guide and marketing strategy.
2. Website Development and Optimization:
   • Rebuilt the website from scratch on WordPress, incorporating modern design elements, ensuring a welcoming user experience, and optimizing for search engine traffic.
3. E-Commerce Outreach:
   • Implemented a buyer-to-buyer wholesale strategy, influencer marketing, and affiliate marketing to enhance brand visibility and reach a wider audience.
4. Holistic Wellness Content Creation:
   • Engaged in organic social media growth, content creation, community building, email marketing, and blog writing, aimed at fostering a holistic wellness community around Brighter Dayz.
5. Brand Recognition Initiatives:
   • Actively searched for media placements, explored tradeshows and events, and initiated collaborations to improve brand recognition and expand Brighter Dayz’s reach.

Results:

1. Established Meaningful Brand Identity:
   • Developed a comprehensive brand identity that communicates the purpose and values of Brighter Dayz effectively.
2. Successful Website Rebuild:
   • Undertook a successful website rebuild, resulting in a modernized design, improved user experience, and enhanced search engine optimization.
3. Diverse E-Commerce Outreach Impact:
   • Implemented effective e-commerce strategies, including influencer marketing and affiliate programs, contributing to increased brand visibility and customer engagement.
4. Holistic Wellness Community Growth:
   • Achieved significant growth in community engagement, content creation, and email marketing, fostering a holistic wellness community around Brighter Dayz.
5. Ongoing Brand Recognition Initiatives:
   • Actively pursued initiatives to improve brand recognition, exploring media placements, tradeshows, events, and collaborations to expand Brighter Dayz’s presence.

The journey with Brighter Dayz represents the successful transformation of a deeply personal vision into a holistic wellness brand. By addressing challenges, setting strategic objectives, and implementing comprehensive solutions, we’ve built a foundation for storytelling and growth.