“Content” covers many things, from articles and blog posts to social media posts, videos, and even graphics. Content is a vital inbound marketing tool for businesses that brings in customers while increasing your brand authority and awareness.
Just because content encapsulates almost anything shared or hosted online does not mean that all content is created equal. Content must be planned, crafted, and posted to follow a marketing strategy. Otherwise, you risk producing content that your customers never see or undermines your marketing strategy.
Thankfully, at Planted Marketing, we have years of content creation and management skills to help bring your business to new heights. First, let’s take a look at content creation as a whole. Then we’ll get into our services and why content creation is vital for your business.
Importance of Content Creation
Carefully crafted content feels natural. It conveys information by entertaining, engaging potential customers, and building your brand’s reputation. In addition, content offers information for free, marketing your business as a reliable service. Content can include pictures of your goods in progress and informative content like guides and advice on different subjects. A good content marketing strategy combines your products with other vital interests, casting a wide net to draw in future customers and garner trust in your company.
Without content creation, you’re missing out on a key marketing opportunity. Not only can well-structured content increase your search engine ranking through search engine optimization (SEO), it can attract customers from a wealth of niches and searches, directing them toward your products. Without content, your website and social media are as barren as the moon’s surface and half as interesting. Thankfully, with careful planning and professional marketing strategies, content creation can transform your business and draw in new customers in no time flat.
Content Creation with Planted Marketing
Creating a marketing strategy and all the content that goes along with it can be overwhelming for one individual to tackle on their own. At Planted, we offer a wide variety of content creation services along with strategy development. Working with one team ensures everything created is cohesive, stays within one brand voice, and works as a funnel to move your customer from brand awareness to closing the sale.
Here is a quick look at the content we can create for your brand:
- Product & Lifestyle Photography
- Short-Form Video for TikTok, Reels, and YouTube Shorts
- Flyers & Brochures
- Social Media Graphics
- White Papers and Digital Downloads
- Blogs
- Long-Form YouTube Videos
If you’re ready to get started, send us a message today!
Planted Marketing is a full-service digital marketing agency for small to mid-size business owners. Our custom packages and wide range of services allow us to grow with you at each stage of your business. If you want to learn more, send us a message!
