The holiday season is a crucial time for businesses to boost sales and increase brand awareness. In this workshop, we’ll explore the key insights from Amy Jackson and Berlyn Komar on how to effectively prepare your business for the holiday rush. Watch the full workshop in the video above or keep reading for a recap!

Holiday Marketing Tips

Start Early and Be Proactive
One of the most important pieces of advice is to start planning your holiday marketing campaign well in advance. By reaching out to editors early, you can increase your chances of securing coverage for your products or services. Holiday planning should begin ideally in Q1 with action items being completed by Q2.

Utilize Different Channels
To maximize your reach, consider using a variety of channels to promote your products. This could include social media, email marketing, public relations, and paid advertising.

Wait for Confirmation Before Mailing Products
Before sending products to editors for review, it’s essential to obtain confirmation that they are interested in receiving them. This helps to avoid wasting time and resources on products that may not be relevant to the editor’s audience.

By following these strategies and utilizing a well-organized content database, you can effectively prepare your business for the holiday season and maximize your sales potential.

Download your FREE holiday planning guide here!

About the Presenters
Berlyn | Digital Marketing Strategist|  Planted Marketing
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Amy | PR |  TaleSplash
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