7 Designs + Development

7 Designs + Development (7DD), a Southern California architecture and interior design company, faced a digital lull for almost a year before partnering with us. Seeking a complete transformation, 7DD envisioned a new website, a refreshed brand identity, revamped project documentation, and robust marketing strategies, both organic and paid.

Challenges:

1. Online Inactivity:
   • Addressing a year-long online dormancy and the need for a comprehensive digital revival.
2. COVID-19 Slowdown:
   • Navigating a slowdown in projects due to the impact of the COVID-19 pandemic on the architecture and design industry.
3. Brand Refresh and Relocation:
   • Undertaking a brand refresh coinciding with an office relocation, including new business cards, updated logos, and new signage.

Objectives:

1. Complete Website Redesign:
   • Develop a new WordPress website optimized for local search traffic to showcase completed projects and attract potential clients.
2. Content Marketing Strategy:
   • Implement a content marketing strategy, including consistent blog posts and a social media campaign, to highlight recent projects and increase online visibility.
3. Local Advertising Campaign:
   • Launch a Lead Generation advertising campaign on Facebook to generate local leads and contract new residential projects.
4. Brand Refresh:
   • Undertake a brand refresh, encompassing new business cards, logo updates, and signage for the front of the office building.

Solution:

1. WordPress Website Development:
   • Built a new WordPress website that featured high-resolution images and video walk-through tours of completed projects, optimized for local search traffic.
2. Content Marketing and Social Media Growth:
   • Executed a content marketing strategy with consistent blog posts and a social media campaign across platforms like Facebook, Instagram, and Pinterest.
3. Local Lead Generation Advertising:
   • Launched a targeted Lead Generation advertising campaign on Facebook.
4. Brand Refresh and Relocation Update:
   • Undertook a brand refresh coinciding with an office relocation, including new business cards, logo updates, and new signage for the front of the office building.

Results:

1. First-Page Google Results:
   • Achieved a full WordPress redesign optimized for local search traffic, resulting in first-page Google search results.
2. Compelling Photo and Video Content:
   • Created photo and video content for six completed projects, showcasing 7DD’s portfolio in a modern and engaging manner.
3. Successful Lead Generation Campaign:
   • The local Lead Generation advertising campaign on Facebook generated over 50 leads in two months, leading to the successful contracting of two residential projects.
4. Local Boost and Online Visibility:
   • Secured a prominent local boost, with 7DD appearing on the first page of Google search results for local architecture firms, enhancing online visibility.
5. Astounding Growth in a Year:
   • Witnessed astounding growth for 7DD in just under a year, with the results of our collaborative efforts reflecting in increased visibility, client leads, and contracted projects.

The partnership with 7 Designs + Development exemplifies the transformative power of a comprehensive digital strategy. From a complete website redesign to a successful Lead Generation campaign and a brand refresh, our collaboration resulted in an astounding local boost and enhanced online visibility. The resurgence of 7DD in just under a year showcases the efficacy of strategic planning and execution in navigating challenges and fostering growth in the architecture and design industry.